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As consumers’ needs and wants are often reflected in their thoughts and behaviors, the purpose of this paper is to seek to understand Thai consumers’ environmental value orientations and green lifestyle behaviors. Additionally, this study explores whether a notable relationship was specifically formed between the devastating impacts of the 2011 floods on the consumers’ lives and their environmental value and green lifestyle behavior.

A consumer survey was conducted across Bangkok during the first two weeks of May 2012, following a seven-month nationwide flooding within Thailand, which lasted between July 2011 and January 2012.

Thai consumers demonstrate high environmental value, which is predominantly motivated by egoistic and biospheric-based values. Nevertheless, they exhibit low levels of green lifestyle behaviors. In addition, only a low positive relationship appears to exist between consumers’ environmental value and their green lifestyle behavior. Moreover, the Thai consumers’ green lifestyle behavior is mainly driven by their egoistic and social-altruistic values. Surprisingly, no distinctive positive relationship was detected between the effects of the 2011 Thailand floods on consumers’ lives and their environmental value or green lifestyle behavior.

Firms are encouraged to capitalize on Thai consumers’ egoistic and biospheric values when seeking to raise their environmental awareness. To encourage green lifestyle behavior responses, however, firms should emphasize egoistic and social-altruistic values. Furthermore, firms are encouraged to incorporate recycling aspects as notable features within their green offerings. Firms are to be discouraged, however, from specifically using natural disaster concern appeals when seeking to explicitly stimulate Thai consumers to think or act greener.

Although a company can manifest its corporate social responsibility (CSR) effort through various strategies, the challenge this presents is that not all CSR activities have identical attributes with respect to the consumers’ perception. The purpose of this paper is to examine the efficacy of four CSR initiatives – regulatory compliance, green cause-related marketing (CRM), green product, and a combination of green CRM and green product – on consumer attitude and purchase intention.

An experiment is conducted to investigate how consumers in an emerging Asian market like Thailand respond to different environmental CSR tactics.

The results of this study demonstrate that a specific environmental CSR strategy elicits more favorable response than a general approach of complying with regulations. In addition, engaging in green CRM and offering a green product concurrently is perceived as more appealing than employing only either of the two strategies. The key finding is that in the eyes of Thai consumers, green CRM and green product CSR initiatives are substitutable.

The paper conceptualizes the difference between four environmental CSR strategies from dimensions of the firm’s discretion and commitment level and highlights the importance of using specific voluntary environmental CSR strategies over involuntary regulatory compliance. Firms are recommended to engage in either green CRM or green product initiatives. The choice depends on a firm’s resources and opportunities. The addition of green CSR initiatives increases the positive impact on consumer attitude and purchase intention.

This research sought to examine the differential effect of chatbot banking artificial intelligence (AI) on consumer experience in the banking industry. A positivist paradigm was adopted to sample 389 consumers who were previously exposed to chatbot banking in Zimbabwe. A causal research design was employed whilst a quantitative approach was followed. In analysing data, the research study applied the structural equation modelling (SEM) technique. The authors found that chatbot banking significantly improves customer experience (CX) in the banking industry. Reliability and responsiveness of the chatbot need to be enhanced for effective improvements in CX. A need was also identified to enhance CX through the development of an ease-to-use chatbot which is embedded in everyday messaging applications of consumers. A significant association was also found between perceived benefits of chatbot banking and CX. This study informs the development of competitive advantage by banks and other related companies through AI-based CX management strategies. In times of pandemics and beyond, chatbot banking can be very instrumental in improving CX.

The new century promises to bring more change, more complexity, and more competition. As a result, enterprisewide innovation will become a required operational discipline. Managing innovation in this environment involves four key principles: the approach must be comprehensive; innovation must include an organized, systematic, and continual search for new opportunities; organizations must involve everyone in the innovation process; a company must work constantly on improving its climate for innovation.

This paper discusses about the enterprise resource planning (ERP) market in India and the world. The current extension of ERP is e‐CRM. The ERP market has become saturated and is on the decline; and emerging from it is the market for small and medium scale enterprises. ERP, especially in India, is being offered by small‐localized players to small and medium sized firms customizing it to the needs and their pockets. Taking this cue, the big ERP players have also started offering complete solutions to the small firms. The paper illustrates this point by using the case example of Prathma, a modern blood bank in India. Prathma has been the first blood bank in India to use ERP to integrate its functions using a customized ERP. This has installed a quality check in its day‐to‐day operations and has significantly lowered costs. The findings of this study indicate that ERP systems promises benefit from increased efficiency to improved quality, productivity, and profitability.